Is There A Facebook Dependency Problem?

Posted in News on by .

Broadcasters have become increasingly reliant on its referral traffic, and Facebook’s platform is gobbling up more and more of broadcasters’ resources and original content. A panel discussion on Dec. 12 at NewsTECHForum will also mine how they’re negotiating Facebook Live and monetizing on the platform, featuring input from Tegna, CBS Local Digital Media, News Press & Gazette and more.

Broadcasters have become increasingly connected to Facebook as their key source of digital referral traffic and a vital audience engagement tool. Now, thanks to Facebook Live, it has also become an alternate platform for streaming original video content that goes beyond their air throughout the day.

Is that growing dependency a potential problem for broadcasters or simply a positive social wave that they should ride as long as possible?

Broadcasters and social media specialists will consider that question and the many complex implications Facebook has on their business at the fourth annual NewsTECHForum in a special discussion on Monday, Dec. 12 entitled, “Is Facebook Eating TV News?”

Panelists tackling the subject include Frank Mungeam, VP of digital content for Tegna; Adam Wiener, EVP and GM for CBS Local Digital Media; Michael Fabac, director of news and marketing for News Press & Gazette; and Gloria Stitt, GM of media for audience insight firm Shareablee. Michael Depp, editor of NetNewsCheck, will moderate the discussion.

Facebook may not yet pose the existential danger for broadcasters that newspapers and some news pureplay sites have claimed, but it’s undeniably more closely woven into the fabric of a TV station’s day than ever. The panelists will explain how they negotiate their relationships with the platform from figuring out daily content volume and timing to its monetization potential. They’ll also look at how Facebook’s algorithm shifts in its News Feed can and have impacted digital traffic, along with what the election revealed about Facebook’s broader media powers.

NewsTECHForum, running Dec. 12-13 at the New York Hilton, is a conference designed to give news and technology executives a break from the action to talk about the challenges specific to their sector of the television industry. It is co-located with the SVG Summit, a two-day event that attracts leaders in sports broadcasting and production and features a technology showcase with more than 60 companies participating.

You can register for NewsTECHForum 2016 here. The complete agenda for the event is here.