Adam Wiener was named executive vice president and general manager of CBS Local Digital Media in May 2016. In this role, Wiener is responsible for overseeing the digital operations of CBS’s 29 television stations and CBS Radio’s 117 stations nationwide. He also works closely with CBS Interactive, tapping into the vast resources and expertise of CBS Corporation’s entire online content network.
Wiener previously served as senior vice president of content, community, and operations for CBS Local Digital Media since 2010. In this position, he helped set and execute the company’s local online media strategy utilizing the combined assets and digital operations of CBS’s television stations and CBS Radio’s stations.
He began his career in television and radio production within CBS News, eventually becoming senior producer of a network news broadcast and executive producer of CBSNews.com. In 2000, Wiener was named vice president of content of CBS investment property Office.com.
In 2004, he was hired as general manager of Healthology, a consumer health media company, leading editorial, production, and business development efforts. He conceived and built the Healthology Advertising Network (comprised of over 2,000 websites) and assisted in the sale of Healthology to iVillage in 2005.
When NBC Universal acquired iVillage in 2006, Wiener was appointed senior vice president for media, responsible for business development, search, and e-commerce across the iVillage Network. He also served briefly as iVillage’s interim chief operating officer in 2007. Wiener often participated in due diligence of potential investments by NBC Digital Media and the NBC Peacock Fund, and in 2008 was named chief operating officer for NBC investment property driverTV. An automotive video content creator and distributor, driverTV videos were accessible in 30 million homes through cable VOD and the driverTV online network.
Wiener has also held senior management positions for the Dow Jones/IAC personal finance joint venture FiLife, and cancer support non-profit Gilda’s Club Worldwide.
He holds a bachelor of arts in journalism from The University of Rhode Island, where he sits on the Executive Advisory Board of the Harrington School of Communications and Media.