Suzanne Grethen has served with Hearst Television stations since 1993, and was promoted to vice president of promotion and marketing for Hearst Television in May 2011. Her previous post was at WESH-TV, Hearst's Orlando NBC affiliate, where she served as that station's creative services director since 2000.
While at WESH-TV, Grethen developed successful integrated marketing campaigns that reached local consumers through traditional and emerging social media platforms. She also contributed to group promotion, brand-building, and graphics packaging initiatives for other Hearst stations. Prior to moving to WESH-TV in 2000, Grethen worked for seven years at WISN-TV, the Hearst ABC affiliate serving Milwaukee, first as director of on-air promotion and later as creative services director. Previously, she served as director of advertising and promotion at Burnham Broadcasting's WLUK-TV in Green Bay, WI. Before that, she was director of promotion and public service at Tak Communications' WXOW-TV in La Crosse, WI.
An Iowa native, she holds a bachelor’s in mass communications from the University of Wisconsin at La Crosse.